Why Cassandra chose me as her healer and coach
Cassandra* was afraid to spend her money on me. And I got why.
It was 2020, and that felt like the worst time to spend money on anything, let alone on coaching. It was unfamiliar—something she hadn’t tested, something that didn’t yet have results she could quantify for her board.
Cassandra had done a wonderful job starting and building her organization. But after 10 years, she realized she was uncomfortable—and not just because of what was happening in the world.
She was uncomfortable because she knew she had more to offer the world and was ready to take the leap. That discomfort led her to me. “I kept finding that people I know who are successful, were working with you. I wanted to see what that was all about,” she said.
As a healer, you don’t always need to know why people come to you. Cassandra knew she wanted a change, and she was willing to bet on herself so her reality could change.
And boy, did it ever!
Let’s get this one thing straight: Cassandra was already a highly successful leader. But we both felt she needed guidance and support to do the inner work that could pull the rest of her true self to the surface and fully activate her superpowers.
Although Cassandra didn’t feel “deserving of success”—and the million other imposter syndrome thoughts that played on repeat in her head—she believed in her mission so much, that she realized her own fears and shame were actually keeping the company smaller than it was destined to be.
She was the logjam in her company’s success.
As the daughter of an immigrant who was a single mom with multiple jobs and had experienced domestic violence, Cassandra didn’t have a strong model for what security and success looked like in work and life. To become the founder of her own organization was an exercise in audacity in the first place.
While her organization was highly successful, she felt frozen. She found herself constantly apologizing, unwilling to take up her full space, even when it was given to her gladly and openly. She experienced crippling imposter syndrome, and every big decision fueled a chronic fear of failure (and success!), as she waited for the other shoe to drop.
Cassandra was acting smaller than she was. The lack of self-worth, scarcity mindset, and fear-based way she’d been living popped up almost immediately in our work together.
So, my top priorities when I started with her as a coach and healer were to:
Acknowledge her courage and also how incredible her results are when she’s trusted in her vision, instincts, and judgment
Hold loving space for her no matter what
Believe fully, unshakably, in all the possibilities she imagined for herself and her company, no matter how big, scary, or audacious they might seem
Question lovingly the source and accuracy of the doubts, fears, uncertainties that were preventing her freedom and success—while reminding her of all of the above
Helping her make the connection between what she was thinking, feeling, and experiencing in her body
Needless to say, this work pushed her outside of her comfort zone. And just like she did when she signed on to work with me, she took a leap and decided to trust—most of all, to trust herself, and also to trust me.
Our coaching sessions responded to the agenda items and challenges she brought to each one. Often, at the beginning of our work together, she asked me for advice—and as any coach would do in that situation, I responded with questions so we could get to the heart of why those decisions were causing stress and uncertainty.
I still remember her jaw dropping the first time I asked her what she would do in a situation she was asking me to solve. She hadn’t considered that she might have an excellent way to approach the challenge she was nervous about.
We talked through all of the potential pathways and how she thought and felt about each one. In each case, after going through the options, she always opted to choose what felt right to her, even when it felt uncomfortable.
She said yes to making high-stakes asks of donors, even though she felt terrified.
She said yes to connecting with local power players, pushing herself to actively get in rooms with them and be the one to start the conversations.
She said yes to growing her board, something that she’d been pushing off because she didn’t have the confidence that she could attract the right people to join.
And the best part? Shortly after signing a retainer contract with me, she received a single donation of $20k. The retainer had paid for itself, and more.
Eventually, our work together brought out her inner badass. Cassandra will be making 72% more in the fall than she did when we first started working together.
Her confidence and focus in fundraising have grown exponentially. Even before she started making the big funding asks she makes now, she rolled out a campaign of just 4 emails a year that were so enticing that donors doubled their annual giving in the following year.
We haven’t even talked about what the coaching and energy healing work has done for her physical and emotional wellbeing—I’m using these concrete numbers because I want you to see how seamlessly energy and money work together. Because money is energy, and releasing inner energy blocks creates external results.
Ultimately, all these positive financial results stemmed from Cassandra learning to attract more money by healing her root chakra, starting with owning the safety of being unapologetically herself. With her inner confidence growing, so did her organization’s budget and financial abundance.
“Before we started working together, I didn’t feel like I was able to trust myself as a leader,” she told me. “One main lesson was to begin to look inside myself for answers, not outside of myself, which hadn’t been the case before. I had thought someone else had a better answer, every time.”
“One of the things I’ve learned from our time together: I am not so afraid to fail, try, and when it comes to saying yes to something scary, I will do it anyway. I feel so much more confident in myself and my abilities as a leader.”
The connection came full-circle for Cassandra—her initial fear of spending money with me turned into a fearless acceptance of herself and her journey. It’s no coincidence that now there’s also more money in her pocket.
These moments are exactly why I love helping business owners, founders, and professionals like Cassandra (and you) realize their financial potential. 💸
So, is there an area of your life where you want to bet on yourself, but maybe you don’t know how to start, or don’t yet feel confident in leaning into those possibilities?
I’m here to help. Contact me, and we’ll take it from there.
*Name changed to protect client privacy.
